Published on 17-06-2013 01:25 PM
Picture the scene – after a generation of high prices and selling at a loss, you’ve invested years into R&D, billions into games, tech, marketing and production into creating a solid product at $399. But your fiercest competitor, who has historically been cheaper, is set to reveal their hardware’s price, and the console is running on weaker specs. And then imagine finding out your console is $100 cheaper. That’s how Sony felt, and it made them ecstatic. Sony’s Scott Rohde, head of Sony Worldwide Studios Software Product Development said: As soon
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